Selling Homes to Baby Boomers in Today's Market

Selling

Baby Boomers all over are downsizing to properties where they can age in peace. Often these buyers are well-qualified, meaning they have no problem getting a mortgage or they may not even need one. (An all-cash buyer can truly speed along the closing process!)

 

So how do you make your listing more appealing to Boomer buyers? Here are some tips for giving your home an edge:

 

1. Market the low-maintenance aspects of your home. Small yard? No yard? Stain-resistant countertops (like quartz)? The last thing your Boomer buyers want are long weekend to-do lists full of maintenance chores they would rather not hassle with or pay someone else to do. If there’s any way you can make your home easier to maintain, consider doing it as part of your curb appeal tune-up.

 

2. Lighten it up and brighten it up. It’s a fact of life: The older you get, the more you need brighter lights to see clearly. This might mean adding lighting in places where you seldom think about it, such as cabinets and large drawers.

 

3. Be accessible, but not clinical. There are subtle ways to make your home more friendly to those with mobility issues. Removing thresholds, adding easy-pull drawers, and upgrading door handles are just a few ways. But whatever you do, don’t make the rooms look like nursing homes. There are tasteful design decisions you can make when embracing universal access.

 

4. Look for “single-level living.” Is there a way to present your house so the ground floor contains everything the buyers could possibly need to live there? While stairs aren’t necessarily a deal-breaker, consider how often your Boomer buyers will need to use them. If you can pitch the second floor as guest space, and prove they can get along on one floor, don’t miss the opportunity to point this out.

 

Your home may be perfectly suitable for first-time buyers or small families, but don’t neglect ways to help market your property to other segments like Boomer buyers.

 

Is your home Boomer-friendly? Get in touch and let’s connect you to well-qualified buyers:

Bowie, MD Real Estate Listings, Upper Marlboro MD Real Estate Listings, Silver Spring MD Real Estate Listings, Washington DC Real Estate Listings and Real Estate Services.  Denise Watkins is your local Real Estate Expert for Upper Marlboro and the surrounding areas!  Looking for a Realtor who can help you sell or purchase a home, my online services are available to assist you now and you can also email, text, or call me: Denise Watkins 202-489-5478.